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An Exploration of Bing---the New Search Engine of Microsoft
07/23/2009 19:10:48

On May 29th, Microsoft reset its "live" search, but now its name is "bing". This text is going to show you first what kinds of advanced service this new search index provides.


1. Bing:


 Bing


 Microsoft has replaced "live" search with the new brand "bing". The new search engine of Microsoft aims to repair "live" dramatically and integrate Microsoft's search technology.
Microsoft says that "Bing" can make it quicker when you find material searching on the Internet and refine searching results, so you can find out the cheapest plane ticket, review of the nearby fashion shop, or track the unquestionable health care information of Mayo clinic. This is an epitome of the new "bing".
Tips: you can use the navigation arrowhead below at the right side of the interface to change the background picture of the web page.
The most important element in the new appearance of "bing" is the navigation menu on the left side named resource manager faceplate. The contents of this special column includes swift tag (it classifies the searching results into "Web" groups according to your search), for example, when you are searching "Chicago", the search engine will forecast what you want to search automatically and create related groups; and when you are searching "No. 2 diabetes" it will create totally different groups, such as articles, symptoms and daily diet.


 Bing


At the same time, the left column will display other information related to your search, such as "related search" and "search history". "Search history" displays your lately searching records, which saves you the repeating search when you want to search the same thing again.


  
2. Classification of the Searching Results


 Bing
"Bing" can classify the searching results. For example, when you are searching hybrid cars, the searching results will be displayed below the search title after classification. The search "blending-dynamic auto" is divided into six groups, including the three here, Hybrid Car Accessories, Hybrid Car Parts, Hybrid Car Repair. The preceding searching result has the largest weight and won't be classified.


3. Swift Preview


  Bing


Microsoft introduces a swift preview function in "bing", which provides a skeleton for your searching results based on the text. When you move the index on the searching results, a swift preview frame will pop up including the information from that site.


4. Real Time Answer


Microsoft names the searching results "Instant answer". As the name indicates, "Instant answer" solves the most common problem, such as weather forecast, movie showing time and the hottest investigations, etc.


5. Saving & Sharing Function


"Saving & Sharing Function" can save and share your latest searches. You can share your searches with your friends in "Facebook" or "Windows live", or save them to "SkyDrive" folder of Microsoft. "Saving & Sharing Function" can allow you to save your favorite searches; What's more, you can re-organize them and add notes for them.


6. Images and Videos Search


    Bing


The biggest difference between "live" and "bing" is the user's interface. Images and videos search in "bing" is more direct and vivid than "live".
Microsoft reorganizes images and video search in "live" search, and makes it easier for users to find complete TV show, musical movies, and other videos from advanced material provider (such as Hulu and You Tube).


7. Emotion Picking Based on Local Web

The improved search interface make it possible for you to pick the so-called "emotion" of the company about certain service or operation. This characteristic is achieved through scanning the grade on CitySearch.com and Yelp.com given by consumers to the products and displaying the combination of those results with "bing"'s searching results.
For example, when you are searching "Italian restaurant", there will be a "local" tag displayed on the left faceplate of the searching results page. If this tag is chosen, you can go through local Italian restaurants of the chosen place as you will, and if you choose one of the restaurants, There will be a grade card displayed by "bing", where you can check important grade index swiftly including atmosphere, food quality, Return Potential, etc.


  
8. On-sale Goods Search: Utensils


   Bing


When using "bing" to buys a Nikon D90 digital SLR (or any other items), it will give you a detailed report, not only the searching results, but also related pictures, price information, user's review, experts' comment, etc. Those will be displayed on one page. You can make an order with the data of the searching report based on different standards, and it only takes you one click to get detailed information and experts' review of the product from advanced technology website.


9. Price Predictor: Plane Tickets


 Bing


Microsoft bought Farecast service in 2008, so it can provide searching results of travel and shopping truly. Farecast is a comparing tool of plane tickets. It gives you suggestion on when to buy a plane ticket through forecast calculation.

 

10. Hotel Rate Key


 Bing


  
With the same Farecast technology, Microsoft introduces intelligent hotel reservation function. When you choose an area to search hotels, "Bing" will display related matching facilities of the hotel in the searching results. According to Microsoft, "Bing" can calculate the history prices some room in a certain hotel, compare those history prices with current interest rate and decide whether the present price is acceptable.

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